Tips for Making the Most of Black Friday Sales

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Black Friday Deals

Before the turkey is a leftover, many families will hit their favourite retailer for Black Friday Deals.

For the seasoned Black Friday shopper, an official start to the holiday shopping season is a welcome challenge with its own set of traditions. In fact, according to a study by the National Retail Commonwealth over the 2015 Thanksgiving weekend, culture was indeed the second-most common reason buyers faced the crowds on Black Friday.

One factor, however, trumped custom and brought people out to shop on the day after Thanksgiving: irresistible sales.

April Gilman, a Philadelphia, Pennsylvania resident with a penchant for deals, has been one of the roughly half of Black Friday shoppers to show up for the deals for the past 15–20 years.

 

Deals are Gilman’s lifeblood, he says. To paraphrase, “I’d rather buy something that’s cheap than something I really need.”

It’s not shocking that consumers seek discounts on Black Friday, but the survey did reveal a shift in how they go about doing so. Shoppers’ experiences, whether in-store or online, are being shaped by technological advancements. In order to become a Black Friday shopping pro, it’s a good idea to observe the routines of those who have already found a lot of success.

Here are some tips for using your smartphone or tablet to enhance your in-store shopping experience, based on the preferences of those polled.

Try both online and offline sources.

A large majority of respondents relied on sale circulars to do their research, but almost a third of those polled in 2016 said they used the internet to organise their vacation. During the Thanksgiving weekend, stores keep a close eye on their rivals to determine when to introduce new deals.

 

Find out as much as users can about the merchandise before you buy it.

On Black Friday, more people used their phones to do research but also price comparisons than to actually buy anything online. It’s inconvenient to pause and read every detail on the box when you’re surrounded by other impatient shoppers. Nonetheless, you might want to do a quick search from the store to make sure you’re getting the absolute lowest price.

Verify for any available coupon codes online.

In 2015, smartphone users frequently redeemed coupons. There are a number of digital coupon apps for both iOS and Android that feature built-in GPS navigation. Most of these apps will send you a notification when you are near a store that is currently running a promotion or has a coupon available. In some cases, you also can inform the app to only look in specific stores.

Verify for any available coupon codes online.

In 2015, many people used their mobile devices to redeem coupons. There is a variety of digital coupon apps for both Android and iOS devices that feature built-in GPS navigation. Most of these apps will send you a notification. When you are near a store that is currently running a promotion or has a coupon available. In some cases, you also can inform the app to only look in specific stores.

In-store or on the web?

There are advantages and disadvantages to both in-store and online shopping thanks to the use of technology. As someone who has spent many a Black Friday in stores, Gilman has some helpful advice to share with you.

  • Take advantage of the season’s changing temperatures by layering your clothing.
  • Do not wrap yourself in a coat
  • Switch to a messenger bag instead of a clutch.
  • Bring plenty of fluids and snacks.

Determine which major retailers you will be shopping at and make a list.

The combination of these tried-and-true methods and the conveniences of modern technology should allow you to tackle Black Friday Deals shopping without breaking a sweat.

 

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