How to Write Magnetic Brochures for Real Estate Agents

Real Estate Agent

People in the Real Estate Agent business know their brochures can be the difference between landing a sale and losing out on a potential client. Whether for one’s own home or an investment property—and regardless of whether folks have experience as online copywriters, their real estate brochures need to be compelling and engaging. The procedures to write a magnetic brochure are as follows:

Start with a Compelling Headline

First, write a catchy and compelling heading. How you write depends on the kind of real estate agent you are and how you want to be seen.

Start the ad with a question or remark that intrigues the reader. Here are some examples:

  • For luxury homes: “Do You Have 5 Million Dollars to Spend on a Home?”
  • For suburban homes: “How Much Better Is Your Life This Time Next Year?”.

Set the Tone with a Strong Intro Real Estate Agent

When creating a real estate business brochure, you want people to see and read it immediately. Within the first few sentences, you must seize their interest.

Here are some ways that one can do this:

  • Use a strong word or phrase at the beginning of the brochure. For example, you could use a question such as “Are You Ready to Buy?” or “Are You Thinking About Buying a New Home?”
  • The introduction should explain why someone would want to buy a new home now and what to expect based on market trends. This demonstrates that the brokers have done their preparation and homework.

Use Bullet Points to Describe Features

Easy-to-read bullet points are perfect for real estate fliers. They help readers remember what’s written, which is essential if dealers want the clients to contact them about a forthcoming property.

Experts suggest utilizing bullet points sparingly so your readers can concentrate on each topic without getting overwhelmed.

Include Photos

  • Include a photo of the property.
  • Include a picture of the neighborhood.
  • Include a photo of yourself in front of the house or area.
  • Include team photos. This is useful if they have a significant social media following through blogging or podcasting.
  • Avoid selfies at all costs! Even if it looks good on Instagram, it will not look good on paper.

Mention Location and Neighborhood Details

  • Mention the location of the property. Location is essential to any real estate listing, so highlight it in your brochure by listing its city, state, and zip code.
  • Mention nearby landmarks or features.
  • Personalize your brochure by including neighborhood names, even if there are many. Some neighborhoods are posh and quiet; others are busy and family-friendly. Include neighborhood history if possible to help consumers visualize living there.

Add a Testimonial or Two

In addition to showing off your professional skills and experience, real estate brochures

can help you become an expert in the field. To do this, you’ll want to include one or more testimonials from past clients. Ideally, these should be from people unrelated to you (or even friends) who have bought a home within the last year or six months.

End with a Solid Call to Action

Your brochure should include a call to action. Ask the reader to contact you or visit your website. If it’s longer than one phrase, split it apart.

Examples of calls to action include:

  • “Visit the website or call [phone number].”
  • “Schedule an appointment today!”
  • “Contact now!”


Creating magnetic property handouts is a great way to help sell your properties. Following these steps, you can create a brochure to draw people in and convince them to take action.


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