Used correctly, Instagram can be a very popular visual advertising channel for your brand. In fact, in a recent study, Instagram was found to provide brands with 25% more engagement compared to other social networks. This means that Instagram is the preferred channel to build your brand for your e-commerce business.
Like any other social network, there are good ways to use it, bad ways to use it, and smarter ways to use it.
In this article, we’ll show you how to use Instagram effectively, to improve engagement and get more subscribers and active followers. The best site to buy Instagram followers in Canada
Use the Right Hashtags
Your goal on Instagram is to engage your current followers while growing your follower count. Posting new, interesting, and engaging photos may satisfy the first requirement, but to increase your follower count, you’ll find that “hash tagging” your photos will be extremely important. Adding hashtags to your photos will make it easier for people searching for specific terms to find them.
If so, what hashtags should you use?
Just like with Twitter and other social networks, Instagram users use certain hashtags more than others. If you add the right hashtags to your photos, you’ll be more likely to reach new users and be discovered.
For a more detailed list of the best hashtags to use, you can check out the list of most popular keywords on Webstagram and Popular gram.
If by looking at the list above, you realized that none of these hashtags apply to your products or your brand, you might be right.
Using hashtags is one thing, using the right hashtags is another. Frequently searched keywords like the ones listed above will help you capture more engagement and likes. However, they won’t allow you to sustain that engagement over the long term, get more loyal followers, or make sales.
If you want to add the right keywords (or tags) to your photos, you’re going to have to identify and use the most relevant hashtags. This means you’ll need to do relevant keyword research to make sure you’re using the most relevant hashtags that not only describe your brand but are also searched for by users on Instagram.
To find relevant hashtags, you can use a free online program like IconoSquare (formerly Stingray) or Webstagram.
Below, I used Webstagram to find popular and relevant hashtags that matched my brand of men’s accessories; by identifying the most popular hashtags, which are also closely related to my brand.
For example, by searching for the hashtag #ModeHommes (#MensFashion), I was able to discover a lot of related hashtag keywords, with the number of times they were used (popularity).
You could repeat this exercise by trying other keywords that describe your brand and products, thus accumulating more hashtag keywords as you go along.
Also, the most popular search terms may change over time; so be sure to revisit your hashtag keywords at regular intervals over the next few months to ensure you’re using the best possible terms.
Tip number 1:
Here is a little tip that I use for my e-commerce businesses. For example, for each product and each product category of my online stores, I carried out the necessary keyword research to identify the most used hashtags on Instagram, for the products and product categories in question. I identified 15-20 popular hashtags for each product category I sell, along with a list of 5-10 popular keywords that describe my brand and the products I offer in general. Finally, I also created a list of specific popular local hashtags related to my brand.
All of these hashtag keyword groups are saved on a page on Evernote.
If you’ve been posting regularly on Instagram for quite some time now, and you feel like you’ve missed opportunities to grow your following using hashtag keywords, don’t worry. not! You can always catch up and post a comment with your new hashtag keyword lists, and witness an avalanche of likes and new subscribers.
Use the Right Filters
Hashtag keywords aren’t the only things you should pay attention to. The Instagram community prefers some photo filters over others. Using these favorite filters can impact your engagement.
Track Maven recently conducted a study on Instagram accounts to analyze how filters affect engagement. This study showed that Mayfair, no filter, and Inkwell generated the most engagement.
Apart from the favorite filters of Instagram communities, the favorite filters of your audience are also very important.
You can use IconoSquare to analyze the performance of your account and identify what is working (or not) for you.
Post on Appropriate Days and Times
Aside from adding relevant hashtags and using the best filters, you should also consider when you post.
A focused approach is to analyze what has and hasn’t worked for you in the past. By visiting Icono Suare ‘s optimization section, you can get a detailed analysis of your post history and post engagement. This report will also highlight the best times of day and best days of the week to post.
The black circles indicate when you post content. The light gray circles show how your audience interacted. The larger light gray circles represent the best times when you should post.