It might be difficult to create an eCommerce website from the ground up. You need to focus on elements like the layout, colours, fonts and images to create a layout that is both visually appealing and easy to navigate. Here are 10 tips to help you create an eCommerce Website Design in the UK:
Tip#1: Use an Attractive Colour Scheme
Your colour scheme should be aesthetically pleasing and draw the eye to important elements on your page. Avoid using too many colours, as this can be overwhelming for visitors. Instead, stick to a few complementary colours that create a cohesive look.
Tip#2: Utilize Negative Space
Negative space is the area of your design that doesn’t contain any elements. It’s important to use negative space in your design to create a sense of balance and make the page easier to navigate. Too much positive space (clutter) can be overwhelming and make it difficult for visitors to find what they’re looking for.
Tip#3: Use High-Quality Images
The images you use on your website for eCommerce Website Design in the UK should be high-quality and relevant to your brand. Stock photos can be a great way to add visual interest to your site, but make sure they are professional and fit with the rest of your design.
Tip#4: Choose the Right Fonts
The fonts you use on your website should be easy to read and legible. Stick to a maximum of two or three different fonts to maintain a cohesive look.
Tip#5: Use CTA Buttons
A well-designed call-to-action button can be the difference between a user taking action on your page or moving on to something else. Your CTA should be placed in a prominent location on your page and easy to find. It should also be designed in a way that stands out from the rest of your page. Use contrasting colours and/or shapes to make your CTAs pop. Keep your CTA text short and to the point. “Click here,” “Sign up now,” or “Learn more” are all good examples of CTA copy. And remember, your CTA should only ask users to do one thing.
Tip#6: Create a Sense of Urgency
You can encourage visitors to take action on your site by creating a sense of urgency. This can be done by using language like “limited time only” or “act now.” You can also use countdown timers to create a sense of urgency and encourage visitors to take action before it’s too late.
Tip#7: Use Social Proof
One of the most effective ways to increase conversions of eCommerce Website Design in the UK is to use social proof. This involves using testimonials, reviews, and customer photos/videos to show visitors that others have had positive experiences with your brand. When potential customers see that others have had success with your product or service, they are much more likely to convert themselves. Social proof is an especially powerful tool for increasing conversion rates because it helps to build trust and credibility. If potential customers see that others have had positive experiences with your brand, they will be more likely to take the leap and convert themselves.
Tip8: Include a Live Chat Function
Adding a live chat function to your website can be a great way to increase conversions. This is because it allows visitors to get their questions answered in real-time, which can help reduce any hesitations they may have about buying from you.
Tip#9: Make Sure Your Site is Mobile-Friendly
In today’s world, it’s important to make sure your website is mobile-friendly. This means that your site should be designed in a way that is easy to read and navigate on a smaller screen. If your site isn’t mobile-friendly, you could be losing out on potential customers.
Tip10: Test, Test, Test!
Last but not least, it’s important to test, test, test! This means testing things like your colour scheme, fonts, layout, and CTAs to see what works best for your audience. You can use tools like Google Analytics to track your results and see what changes are resulting in more conversions.
Creating a conversion-friendly eCommerce Website Design in the UK doesn’t have to be difficult. By following these 10 tips, you can create a site that is both visually appealing and easy to navigate. And don’t forget to test, test, test! What other tips do you have for creating a conversion-friendly eCommerce website? Let us know in the comments below!